Saw this ad on Facebook today and clicked through.

 

Can you help Grant Turck find a position in PR?  (great example of using Facebook’s hypertargeting!)

Although I love Facebook's ability to hyper-target a demographic and location for an advertisement, I have to say, I've never had much success with click-thru's and conversion rates for a client. Facebook ads might be great for branding exposure through the sheer volume of impressions you can generate, but that's about it.

So, I was intrigued when I saw this Facebook ad. It is genius. Pure genius.  GREAT PR ploy... but will it actually get him a job?

PS: I found this on my new friend, Brett Duncan's blog, but am posting it from the original author.

UPDATE (1/25) Grant is a savvy searcher who found my post and e-mailed me thru LinkedIn to say,

"Dear Cynthia,

Thank you for the kind words in your post yesterday about my Facebook ad! I am grateful that word is spreading. I have not secured a job yet, but remain confident that something will come around soon!

I'd like to add you to my professional network on LinkedIn.  - Grant Turck"